Farmers Market & Food Shop Tour

A market day in Aix en Provence is like a carnival day anywhere else,
with a riot of colours and smells and the chatter of merchants drawing you in to the excitement.

Farmers Market & Food Shop Tours

NOTE: we offer PRIVATE tours only for this experience

Monday – Friday, on request

9:30am to 12:30pm (3 hours)

Small group up to 10 participants

2 – 4 people: 300€ flat fee

5 – 10 people: add 75€ per additional participant

If you’ve travelled to France to taste delicious food and wine, Aix en Provence will be a dream come true.  The town is alive, not only with restaurants and cafés, but with historic food speciality shops and farmers markets that have maintained their first-class reputations and traditions for hundreds of years.  Even in this age of apparent supermarket domination, here you will see regular customers crowding into these shops and markets in search of the best food products. The foodie experience on this Farmers Market & Food Shop tour will delight your taste buds whilst giving you a fascinating insight to the whole culture of food, it’s preparation and it’s enjoyment here in Provence. You’ll also learn plenty of local history, as we explain how Aix en Provence’s aristocratic population has created such a demand for fine food purveyors. 

Most French home cooks rely on their butcher, traiteur (hot meals), fishmonger, and fromagerie (cheese shop) for parts of their meals, and they will order exquisite cakes and tarts from their favorite patisserie for dessert.  Your hosts, Mathilde and Jennifer, will take you to some of these purveyors of fine food as we stroll the elegant streets of Aix en Provence, tasting pastries, macarons, candied fruits and absorbing some of its fascinating history on a truly locals’ tour.

This culinary tour will also take in the 700 year old daily market square where the freshest and most delicious fruits and vegetables are on glorious display. We will show you what’s in season, how to choose ingredients and how to cook with them. We will meet local farmers selling different varieties of produce, such as strawberries or old-fashioned tomatoes, all harvested that morning. We will taste goat’s cheese, hams, honey, olives, and plenty of other surprises, all while experiencing the gorgeous smells coming from cooked food merchants. You will live like a local, absorbing the colorful sights and sounds of this iconic marketplace as it has been lived for hundreds of years.

You will also enjoy a well deserved drink stop, either for an artisanal French coffee at a traditional roastery or a glass of rosé wine from our favorite wine specialist.  These are both consumed at small family owned shops, so according to their schedule, we will make the best plan!

As the morning concludes with an introduction to the region’s iconic rosé wine, you will come away having experienced the happy atmosphere of a market day in Provence, along with all its tastes and smells, as well as a real insider’s visit of this astonishingly beautiful town.

This Food Tour includes:

  • Several sweet and savory tastings in the farmers markets and in historic food purveyors, as described above, over 3 hours
  • A stop for artisanal coffee/hot chocolate OR rosé wine
  • Amusing overview of the history of the town
  • A copy of the exclusive Foodies’ Guide to Aix en Provence, pcked with tips for dining, drinking and shopping.

Tour details:

Wear shoes comfortable for walking on cobblestone streets

  • Tours run rain or shine (though it is most likely to shine in Aix en Provence!)
  • A confirmation and meeting point details will be emailed to you upon reservation

Please enquire about all experiences on our Reservations page here.